Effective web content strategy requires a range of tools and techniques. Tools may include a content management system (CMS), which automates web publishing processes to ensure that a website provides current, relevant content and archives content that is not. The result is a smaller, leaner website that is easy for visitors to navigate. For details, please see my Content Governance presentation.

Techniques include "writing for the web" — paring down words and selecting terms understood by most — to ensure visitors can quickly comprehend website content and, if necessary, act on it. For samples of my writing, please visit my blog, bytesandbricks.

For a list of readings that inform my written work, please see Readings.